Our Approach

The right tool, in the right place, at the right time.

 

Amplify Markets provides strategic advisory and implementation support to social enterprise and non-profit clients who wish to utilize market-based approaches to address social challenges. Our Lean Development model right-sizes developed world commercial best-practices for developing world environments. We approach each project like an entrepreneurial startup – focusing energy and attention on defining clear metrics for success, applying frameworks to test and optimize operational models, and pivoting quickly to new approaches in order to develop scalable and sustainable solutions.

 

Amplify personnel are more than technical advisors, we are also implementation collaborators. This means that,once we help you develop a commercialization strategy or a market development model, we roll up our sleeves and join you in the implementation. For our non-profit clients, we find that this hands-on approach helps transfer knowledge and build capacity in field staff who may be exposed to market-based models for the first time. For social entrepreneurs, who often lack the resources to develop robust frameworks or hire full-time commercialization staff, in-field support from Amplify can be an appropriate solution.

 

Our Lean Development approach is modeled on the Lean Startup methodology. Like the startup environment, development work operates in a resource-constrained atmosphere of great uncertainty. In these circumstances, it is important to learn quickly and conserve valuable resources, while maintaining enough rigor to identify and sustain a successful operational model. This is where our lean approach can help:

 

• Think of projects and products as "experiments" - and create hypotheses to be tested in a scientific way.
• Embrace failure - create a Minimum Viable Model, test in small batches, fail fast, modify, repeat.
• Employ validated learning - applying the right kind and amount of measurement at the right time.
• Leverage the 80/20 Principle - Eighty percent of outputs often result from twenty percent of inputs. We help our clients identify and focus on the appropriate twenty percent.